HSEH
Keratin protein, keratin moisture, keratin repair, biotin repair, argan oil and oil-control systems — plus the Keratin Coenzyme Q10 professional series in four 750 ml formats. The widest range in the portfolio.
SILK&LOTUS
Salon-positioned repair line built on honey, caviar and professional keratin systems.
JIANGYU
Protein-focused line for smoothing and repair, led by Brazilian protein and keratin formats.
RZDL
Newest line, all 600 ml: a smoothing anti-dandruff shampoo, a silky protein conditioner and two perfumed body washes. The first HSEH range to carry a body care SKU.
Brand identity, packaging and photography for each line are being finalised. Full catalogues will be published with the visual assets.